Armed with my international relations knowledge, I wanted to
Armed with my international relations knowledge, I wanted to
Armed with my international relations knowledge, I wanted to
Market Research
30
undergraduates' responses
After my team conduced more secondary research, we discovered that some of these issues stemmed from 4 main challenges. With these challenges in mind, we wanted to figure out a unique value proposition for our app.
1.
Facing age stereotype
Filtering options, to help search for individuals with the same interests and same age range. Increased networking features.
2.
Social rejections
Chat functions, to help converse with groups in order to curb social rejections in projects.
Finding the right team
3.
Matching function to suggest people to go with the right teams and founders. Increased search to collaborate in specific fields and content control.
Financial issues
4.
Increased growth opportunities
enter
Arete.
Arete (Greek: á¼€ρετή), in its basic sense, means "excellence" of any kind.[1] The term may also mean this notion of excellence was ultimately bound up with the notion of the fulfillment of purpose or function: the act of living up to one's full potential.
Mission Statement: Arete's main goal is to bring people together through an interactive user interface, to help students connect and engage with their passions through filtering and greater content control.
User Persona
"Creator"
"Explorer"
Arete
Created in a design challenge, Arete is an app that facilitates the connection between students to work on various passion projects.
After sending out a survey that featured
1.
Are you a college student interested in creating or working on a passion project?
2.
On a scale of 1-10, how hard is it to recruit people for a project?
-
65.5% of students indicated that it was difficult to recruit people for projects, rating it an average of 7/10 or over.
-
82.6% of students indicated interest in working on a passion project
3.
What are your biggest concerns with current project-seeking platforms (like LinkedIn for example)?
-
Lack of specific networking features
-
Difficulty to search for creatives who want to collaborate in specific fields
-
More content control on their feed
ODETTE: THE CREATOR
more growth opportunities to learn about other parts of managing a business
network with a diverse group of individuals
for inspiration
​
FEELINGS
19, an aspiring entrepreneur,
business student, USC
ROBIN: THE DESIGNER
improve graphic design skills to build portfolio
wants to converse with designers to collaborate on similar projects
​
finding the right project to work on that matches his skillset
increase his network
ability to organize his work and showcase his current portfolio
​
FEELINGS
21, a design student
U Toronto
find talent to help carry her idea forward
talk to other founders who are
experiencing same struggles at are
​
PAIN POINTS
PAIN POINTS
User Journey
SCENARIO 1: Robin, design student seeking projects
Sign-up process
Explore recommended/for you projects
Like/comment on projects
Click on project, interest request
Go to "my projects"
Check pending projects for approval
Check workspace of projects, add channels
SCENARIO 2: Odette, business student, seeking talent
Sign-up process
Explore recommended/for you talent
Like/comment on talent
Click on talent, like to show interest
Go to "my projects"
Check/delete projects
Add projects to send for approval
Rough Wireframes
We elected to use bold, "fruit-like" colors to create a more playful, collaborative environment to contrast with traditional networking applications like LinkedIn. The font Avenir Pro helped us create a text that was serious in tone but also provoked creativity.
Final Prototype
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